Changes for Mass Media Towards Culture and Technology

With the Internet becoming faster and better over the years, it is amazing to see new growth and better technological products for society. The Internet has evolved to where it is used for all types of art forms, such as music, television and film. As far as social networks, this has rapidly grown from the early days of the Myspace and Facebook competiting against one another. Now, other sites such as Twitter, Instagram, Snapchat and others have taken into effect in the social media world. How has Mass Media affect us a society for us? An article, The Changing Face of Mass Media, states ” As a society we spend less time sitting down and more time moving from place to place. When we do get a chance to relax, it’s most likely in front of a computer. This is true especially for students and the younger generation. Thanks to the popularity of websites such as Facebook, Twitter and YouTube, the internet has surpassed television as the place where young people spend most of their time.”

How does Mass Media impacts the way we as a society view on culture?

Mass media has a direct affect on modern culture. This is especially true in the United States where the majority of mass media originates. The moods and attitudes of our society are influenced by messages delivered through mass media channels. Mass media and advertising affect our actions, thoughts, and values. We are at the point where mass media creates and reflects our culture–a mediated culture.

How has the debate on Mass Media affects the culture of our Society?

Everyone agrees that mass media is a permanent part of modern culture. The extent of the influence mass media has on our society is the cause of much debate. Both legislature and media executives combine efforts and produce reports showing that mass media is not responsible for shaping society

In other words, Mass Media has became an huge impact on our culture. Mass Media has shaped our way of viewing, thinking, and accepting how we view the content or program our culture in which helps shapes our society.

References:

Ahmed, M. (2012, July 12). The Changing Face Of Mass Media. Retrieved from http://marketography.com/tag/role-of-mass-media/

Dean, G. (2010, November 23). A Mediated Culture. Retrieved from http://marketography.com/tag/role-of-mass-media/

Society v.s. Media v.s. Technology

Society will always depend on new media to assist them with daily activites. There is always an importance on how technology changed our expectations. Nowadays, it seems like the newest toy or gadget is always keep us on our toes. We depend on how these new innovations helps us cope with social media, news, stock market, etc.

In an article, What Society Needs from Media in the Age of Digital Communication, states “Media have always been influenced by social developments and the rapid and remarkable developments in technology and global economics are today significantly altering lives, community, and established social institutions—including media.”

This is important because of how our expectations rapidly changes due to Media. Media has evolved over time and it’s a constant reminder of how Media can impact our expectations on technology.

In the same article above, it states, “Since the development of media there have been tensions between its service of needs for provision of information, social commentary, art, and entertainment and supporting social, and cultural and commercial functions. Societies have sought a beneficial balance through a variety of public policy approaches including protections of expression, content requirements, and non-market provision of some content, and subsidies for other provision.”

As stated previously, Technology has changed over the years and we are still depending on how technology can shape us in the world we live in.

The article, The Impact of the Internet on Society: A Global Perspective, it explains how Technology impacts us as a society and how we are dependable more than ever. It states, “The Internet is the decisive technology of the Information Age, and with the explosion of wireless communication in the early twenty-first century, we can say that humankind is now almost entirely connected, albeit with great levels of inequality in bandwidth, efficiency, and price. People, companies, and institutions feel the depth of this technological change, but the speed and scope of the transformation has triggered all manner of utopian and dystopian perceptions that, when examined closely through methodologically rigorous empirical research, turn out not to be accurate. For instance, media often report that intense use of the Internet increases the risk of isolation, alienation, and withdrawal from society, but available evidence shows that the Internet neither isolates people nor reduces their sociability; it actually increases sociability, civic engagement, and the intensity of family and friendship relationships, in all cultures.” 

References:

Castells, Manuel. September 2014. The Impact of the Internet on Society: A Global Perspective. http://www.technologyreview.com/view/530566/the-impact-of-the-internet-on-society-a-global-perspective/

Society Trends Institute. October 2013. What Society Needs from Media in the Age of Digital Communication. http://www.socialtrendsinstitute.org/experts/experts-meetings/civil-society/what-society-needs-from-media-in-the-age-of-digital-communication

Expectations on Technology

Technology is always changing. Whether if its on the internet with newer, faster services or new devices such as tablets, cell phones, or storage saving devices like the Cloud, technology is changing for better improvement. As a consumer, you want to have the newest technological device. Although people want the newest thing, how has technology changed the expectations on society as far as mass media? How has this helped with not only consumers, but with companies as well?

Technology has changed and consumers’ needs and expectations have evolved right along with it. According to Paul Weichselbaum, he believes that technology has changed, but consumers and companies may work together in order for success to happen. “The consumer is becoming the hub of a personal technology environment that can be as expansive as their increasingly connected home or small business, or as narrow as the smart device on which they depend while they are on-the-go. In this dynamic and complex world of technology, it’s not enough to support only one device, to limit your support to fixing problems when they happen, or even to support only your brand’s technology.” (Weichselbaum, 2014)

As far as technology affecting the societal world, we are now using technology more than ever. Social networks like Facebook, Instagram and others we use daily as a way to become a non-verbal social person. To elaborate, a person spends on the social network sites more times than talking on conversing with someone face-to-face. Society is based on what is the newest non face-to-face moment or social network to connect with other people. As Barry W.K. Joe, PHD professor at Brock University would say, “This generation moves along with the changes so easily to the point where you have created a cultural practice, and have learned to apply it to your everyday lives”.  In other words, has technology impacted society or humanity? Garrett Oden, The Brock Press, states ‘I find that many adults believe technology has turned us lazy” while Mr. Barry Joe’s opinion states, “we couldn’t text because we didn’t have it”. This is true because technology has made us socially better, able to complete tasks on the go, and be able to get what is going on in the world on fast internet delivery.

References:

Oden, Garrett. “Technology: Changing Our Society Not Our Humanity.” October 8, 2013. http://www.brockpress.com/2013/10/technology-changing-our-society-not-our-humanity/.

Weichselbaum, Paul. “Technology and Expectations Are Changing – Don’t Ignore Support Requirements.” March 20, 2014. technology-expectations-changing-dont-ignore-support-requirements-0817470.